Who's Hungry?

This is a great example of a business taking advantage of a captive audience to promote their products! Full color stickers depicting menu items at a nearby sushi restaurant scroll by hungry shoppers on the escalator hand rails. Never underestimate the power of suggestion! You can tell from the photo that the campaign is working-you can see people pointing and smiling at the images, and I'm willing to bet that more than one of them is going to wind up ordering some sushi in the near future. More proof that promotional products can be useful advertising tools outside of the traditional "giveaway" model if you have a clear marketing objective.

Via Ads of the World
Advertising Agency: JWT; Sydney, Australia

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